21 Feb 2020
In a recent edition of AviTrader MRO AJW Group's Boris Wolstenholme was in the hot seat for an industry interview. Read what Boris had to say about his role and the benefit of our Asset Management service to the industry.
As Chief Strategy Officer at AJW Group, I am responsible for defining the Group’s strategy and executing delivery of that strategy with the strategic business development team. This includes market research and understanding market developments, new platform development and new product development.
We have recently expanded our portfolio beyond commercial aviation, into the business and defence sectors, and I will continue to lead our contracted services within these sectors and develop solutions for major contract opportunities, ensuring a synergy with business line capabilities and company strategy.
As a company, AJW provides airlines and lessors with flexible and innovative solutions to monetise their assets and streamline their operating costs through tailored plans. Within the wider organisation, a large part of my job involves developing these tailored plans with our customers.
The most challenging part of my job is by far the development of a tailored solution to meet the needs of the customer. Whilst all customers have the same generic issues, their particular requirements and context is always bespoke. Delivering this high level of efficiency and effectivity creates a challenge within the organisation as we must develop something that is bespoke to the customer but still as generic as possible for us in terms of doing our job. This is challenging, exciting and rewarding.
On the other hand, the most rewarding part of the job is being able to engage with customers at a meaningful level and dealing with tangible problems, with real shared objectives. As an organisation we only work with companies that want to work with us, so that we don’t enter into contentious or conflicting relationships - hence the high-level customer satisfaction that we strive for and achieve.
I really enjoy the ‘can do’ attitude of our organisation and find it extremely rewarding. On top of this, doing that on an international scale, dealing with multicultural organisations and environments at an executive level is even more rewarding.
We are always innovating, developing new products, solutions and marketplaces within our organisation, we are agile and striving at all times, and this is both challenging and rewarding. Challenging because we come across new environments all the time and it can cause complications and rewarding because shareholders or owners lead us to strive for constant new environments and new standards of delivery. There is definitely no room for complacency within our business!
AJW has a unique insight into asset management as it manages the outsourced inventory for a major airline, and supports hundreds more in AOG situations, ad hoc requirements or MRO and vendor network management.
AJW can optimise its customers’ profitability by converting surplus aircraft and engine inventory into a revenue generating asset. It provides airlines and lessors with flexible and innovative solutions to monetise their assets and streamline their operating costs through tailored plans.
AJW is also able to manage all items of stock from all major aircraft platforms including Airbus, Boeing, Bombardier, Embraer and ATR; be it the spare components in a warehouse or entire aircraft and engines that are reaching their end-of-life. Our asset management service offerings include inventory planning, asset monetisation, teardown management, consignment and lease redelivery. It is a 360 service.
Investors also benefit from AJW’s asset management solutions. Financial institutions, including banks, often end up owning stock and they rely on AJW to provide a retail outlet in exchange for a share of the proceeds generated. Through AJW Group’s companies, we develop projects where investors can purchase assets as an investment and benefit from AJW’s market insights.
AJW’s leasing arm works together with the financial community, primarily on leased engines, where we act as lease managers for third-party owned engines, in addition to the engines AJW owns and leases. AJW has unique insight into the engine requirements of airlines and by having our broad network of asset owners, we can match available engines to specific airline requirements.
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