24/7 AOG Critical Response
Hotline
UK +44 1403 798888US +1 877 780 2008
Our award winning global AOG service is manned 24 hours a day, 365 days a year.
Please call +44 1403 798888 or email aog@ajw-group.com.
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24/7 AOG Critical Response
HotlineUK +44 1403 798888US +1 877 780 2008
Our award winning global AOG service is manned 24 hours a day, 365 days a year.
Please call +44 1403 798888 or email aog@ajw-group.com.
Hafsah Abdulsalam
Group Sales Director
Salem Dernawi
Sales Director MENA
Damon New
Senior Business Development Manager
Alexis Dufermont
Sales Director - Contract Services
Hafsah Abdulsalam 
Group Sales Director
As Group Sales Director, Hafsah is responsible for seeking and developing strategic collaborative opportunities for AJW Group. She monitors market trends and offers solutions and services that meet or predict customer requirements of new and existing key accounts and is all about mutually beneficial partnerships and long-term business.
Hafsah joined AJW in 2010 and has held various senior roles within the global sales arena, the most recent being Regional Sales Director for Africa. She is an ardent ‘voice of the customer’ champion, sharing and embedding customer insights within AJW and furthering the Group’s partnership ethos.
She was an instrumental member of the start-up team at AJW Technique, the Group’s MRO facility in Montreal, including the set-up of the customer service department.
Prior to joining AJW, Hafsah worked in sales, customer relations and pilot recruitment & training within the Virgin & TUI Groups.
Hafsah holds an MBA from Henley Business School.
hafsah.abdulsalam@ajw-group.com
Salem Dernawi
Sales Director MENA
Salem Dernawi, a qualified Avionic Maintenance Engineer, has been working in aviation for almost 30 years. He is fluent in Arabic, English and Italian and works for AJW as a Regional Marketing Manager looking after North Africa and selected Middle East operations, which is his region of expertise. Salem began working with AJW in 1996 after 10 years working in international trading in Africa and the Middle East.
Damon New
Senior Business Development Manager
Damon New has over 23 years' experience in the aviation industry and along the way he has acquired an in-depth knowledge of stores and shipping, as well as consumable and rotable support. He also developed customer relationships as a senior buyer with Satair and gained a Certificate in Procurement and Supply Operations (CIPS).
He joined AJW in 2000 and since then sales and business development have become Damon's main focus. In his current senior role, he now supports the growth of AJW's services and works closely with customers in the Middle East, UK and Ireland.
Alexis Dufermont
Sales Director - Contract Services
Alexis joined AJW in 2004 as a customer service executive and continued to progress through the commercial ranks, first as an executive and then as regional manager. Following three years as Regional Sales Director Europe, Alexis turned his focus to contract-related sales and business development opportunities. He now operates globally, working with AJW’s PBH and major contract customers.
Madeline Ogando
Head of Engine Services
Alun Roberts
VP of Engine Leasing & Trading
Madeline Ogando
Head of Engine Services
Madeline has over 17 years’ experience working in a customer-facing environment and has a proven track record of building productive partnerships. She entered the aviation sector in 2014 as a Sales Executive in the Latin American team, moving up the ranks and into Regional Sales for Engines in 2017 before taking up her current role of Head of Engine Services in 2018. Prior to joining AJW, Madeline honed her skills in the shipping industry, providing spare parts for a range of vessels.
Madeline is based at AJW’s UK headquarters and supports our engine customers worldwide.
Alun Roberts
VP of Engine Leasing & Trading
With a BSc (Hons) degree in Aircraft Maintenance Engineering, Alun Roberts joined AJW Engines in 2013 as a Technical Executive providing support to the Company’s team of engineers and engine management advisers. He quickly progressed to a senior role within the department working applying due diligence on all engine pre-purchases and end of lease inspections.
In 2015 Alun transferred to AJW Leasing and he is now responsible for managing the entire portfolio of AJW engine assets. This programme offers leading engine solutions to operators for lease, exchange and sale. In addition, Alun is responsible for identifying market trends and coordinating with AJW’s global resources to maximise new opportunities and develop future opportunities for AJW assets.
Hafsah Abdulsalam
Group Sales Director
Salem Dernawi
Sales Director MENA
Damon New
Senior Business Development Manager
Hafsah Abdulsalam
Group Sales Director
As Group Sales Director, Hafsah is responsible for seeking and developing strategic collaborative opportunities for AJW Group. She monitors market trends and offers solutions and services that meet or predict customer requirements of new and existing key accounts and is all about mutually beneficial partnerships and long-term business.
Hafsah joined AJW in 2010 and has held various senior roles within the global sales arena, the most recent being Regional Sales Director for Africa. She is an ardent ‘voice of the customer’ champion, sharing and embedding customer insights within AJW and furthering the Group’s partnership ethos.
She was an instrumental member of the start-up team at AJW Technique, the Group’s MRO facility in Montreal, including the set-up of the customer service department.
Prior to joining AJW, Hafsah worked in sales, customer relations and pilot recruitment & training within the Virgin & TUI Groups.
Hafsah holds an MBA from Henley Business School.
hafsah.abdulsalam@ajw-group.com
Salem Dernawi
Sales Director MENA
Salem Dernawi, a qualified Avionic Maintenance Engineer, has been working in aviation for almost 30 years. He is fluent in Arabic, English and Italian and works for AJW as a Regional Marketing Manager looking after North Africa and selected Middle East operations, which is his region of expertise. Salem began working with AJW in 1996 after 10 years working in international trading in Africa and the Middle East.
Damon New
Senior Business Development Manager
Damon New has over 23 years' experience in the aviation industry and along the way he has acquired an in-depth knowledge of stores and shipping, as well as consumable and rotable support. He also developed customer relationships as a senior buyer with Satair and gained a Certificate in Procurement and Supply Operations (CIPS).
He joined AJW in 2000 and since then sales and business development have become Damon's main focus. In his current senior role, he now supports the growth of AJW's services and works closely with customers in the Middle East, UK and Ireland.
Alexis Dufermont
Sales Director - Contract Services
Madeline Ogando
Head of Engine Services
Alexis Dufermont
Sales Director - Contract Services
Alexis joined AJW in 2004 as a customer service executive and continued to progress through the commercial ranks, first as an executive and then as regional manager. Following three years as Regional Sales Director Europe, Alexis turned his focus to contract-related sales and business development opportunities. He now operates globally, working with AJW’s PBH and major contract customers.
Madeline Ogando
Head of Engine Services
Madeline has over 17 years’ experience working in a customer-facing environment and has a proven track record of building productive partnerships. She entered the aviation sector in 2014 as a Sales Executive in the Latin American team, moving up the ranks and into Regional Sales for Engines in 2017 before taking up her current role of Head of Engine Services in 2018. Prior to joining AJW, Madeline honed her skills in the shipping industry, providing spare parts for a range of vessels.
Madeline is based at AJW’s UK headquarters and supports our engine customers worldwide.
Alun Roberts
VP of Engine Leasing & Trading
Alun Roberts
VP of Engine Leasing & Trading
With a BSc (Hons) degree in Aircraft Maintenance Engineering, Alun Roberts joined AJW Engines in 2013 as a Technical Executive providing support to the Company’s team of engineers and engine management advisers. He quickly progressed to a senior role within the department working applying due diligence on all engine pre-purchases and end of lease inspections.
In 2015 Alun transferred to AJW Leasing and he is now responsible for managing the entire portfolio of AJW engine assets. This programme offers leading engine solutions to operators for lease, exchange and sale. In addition, Alun is responsible for identifying market trends and coordinating with AJW’s global resources to maximise new opportunities and develop future opportunities for AJW assets.
Hafsah Abdulsalam
Group Sales Director
Salem Dernawi
Sales Director MENA
Hafsah Abdulsalam
Group Sales Director
As Group Sales Director, Hafsah is responsible for seeking and developing strategic collaborative opportunities for AJW Group. She monitors market trends and offers solutions and services that meet or predict customer requirements of new and existing key accounts and is all about mutually beneficial partnerships and long-term business.
Hafsah joined AJW in 2010 and has held various senior roles within the global sales arena, the most recent being Regional Sales Director for Africa. She is an ardent ‘voice of the customer’ champion, sharing and embedding customer insights within AJW and furthering the Group’s partnership ethos.
She was an instrumental member of the start-up team at AJW Technique, the Group’s MRO facility in Montreal, including the set-up of the customer service department.
Prior to joining AJW, Hafsah worked in sales, customer relations and pilot recruitment & training within the Virgin & TUI Groups.
Hafsah holds an MBA from Henley Business School.
hafsah.abdulsalam@ajw-group.com
Salem Dernawi
Sales Director MENA
Salem Dernawi, a qualified Avionic Maintenance Engineer, has been working in aviation for almost 30 years. He is fluent in Arabic, English and Italian and works for AJW as a Regional Marketing Manager looking after North Africa and selected Middle East operations, which is his region of expertise. Salem began working with AJW in 1996 after 10 years working in international trading in Africa and the Middle East.
Damon New
Senior Business Development Manager
Alexis Dufermont
Sales Director - Contract Services
Damon New
Senior Business Development Manager
Damon New has over 23 years' experience in the aviation industry and along the way he has acquired an in-depth knowledge of stores and shipping, as well as consumable and rotable support. He also developed customer relationships as a senior buyer with Satair and gained a Certificate in Procurement and Supply Operations (CIPS).
He joined AJW in 2000 and since then sales and business development have become Damon's main focus. In his current senior role, he now supports the growth of AJW's services and works closely with customers in the Middle East, UK and Ireland.
Alexis Dufermont
Sales Director - Contract Services
Alexis joined AJW in 2004 as a customer service executive and continued to progress through the commercial ranks, first as an executive and then as regional manager. Following three years as Regional Sales Director Europe, Alexis turned his focus to contract-related sales and business development opportunities. He now operates globally, working with AJW’s PBH and major contract customers.
Madeline Ogando
Head of Engine Services
Madeline Ogando
Head of Engine Services
Madeline has over 17 years’ experience working in a customer-facing environment and has a proven track record of building productive partnerships. She entered the aviation sector in 2014 as a Sales Executive in the Latin American team, moving up the ranks and into Regional Sales for Engines in 2017 before taking up her current role of Head of Engine Services in 2018. Prior to joining AJW, Madeline honed her skills in the shipping industry, providing spare parts for a range of vessels.
Madeline is based at AJW’s UK headquarters and supports our engine customers worldwide.
Alun Roberts
VP of Engine Leasing & Trading
Alun Roberts
VP of Engine Leasing & Trading
With a BSc (Hons) degree in Aircraft Maintenance Engineering, Alun Roberts joined AJW Engines in 2013 as a Technical Executive providing support to the Company’s team of engineers and engine management advisers. He quickly progressed to a senior role within the department working applying due diligence on all engine pre-purchases and end of lease inspections.
In 2015 Alun transferred to AJW Leasing and he is now responsible for managing the entire portfolio of AJW engine assets. This programme offers leading engine solutions to operators for lease, exchange and sale. In addition, Alun is responsible for identifying market trends and coordinating with AJW’s global resources to maximise new opportunities and develop future opportunities for AJW assets.
Hafsah Abdulsalam
Group Sales Director
Hafsah Abdulsalam
Group Sales Director
As Group Sales Director, Hafsah is responsible for seeking and developing strategic collaborative opportunities for AJW Group. She monitors market trends and offers solutions and services that meet or predict customer requirements of new and existing key accounts and is all about mutually beneficial partnerships and long-term business.
Hafsah joined AJW in 2010 and has held various senior roles within the global sales arena, the most recent being Regional Sales Director for Africa. She is an ardent ‘voice of the customer’ champion, sharing and embedding customer insights within AJW and furthering the Group’s partnership ethos.
She was an instrumental member of the start-up team at AJW Technique, the Group’s MRO facility in Montreal, including the set-up of the customer service department.
Prior to joining AJW, Hafsah worked in sales, customer relations and pilot recruitment & training within the Virgin & TUI Groups.
Hafsah holds an MBA from Henley Business School.
hafsah.abdulsalam@ajw-group.com
Salem Dernawi
Sales Director MENA
Salem Dernawi
Sales Director MENA
Salem Dernawi, a qualified Avionic Maintenance Engineer, has been working in aviation for almost 30 years. He is fluent in Arabic, English and Italian and works for AJW as a Regional Marketing Manager looking after North Africa and selected Middle East operations, which is his region of expertise. Salem began working with AJW in 1996 after 10 years working in international trading in Africa and the Middle East.
Damon New
Senior Business Development Manager
Damon New
Senior Business Development Manager
Damon New has over 23 years' experience in the aviation industry and along the way he has acquired an in-depth knowledge of stores and shipping, as well as consumable and rotable support. He also developed customer relationships as a senior buyer with Satair and gained a Certificate in Procurement and Supply Operations (CIPS).
He joined AJW in 2000 and since then sales and business development have become Damon's main focus. In his current senior role, he now supports the growth of AJW's services and works closely with customers in the Middle East, UK and Ireland.
Alexis Dufermont
Sales Director - Contract Services
Alexis Dufermont
Sales Director - Contract Services
Alexis joined AJW in 2004 as a customer service executive and continued to progress through the commercial ranks, first as an executive and then as regional manager. Following three years as Regional Sales Director Europe, Alexis turned his focus to contract-related sales and business development opportunities. He now operates globally, working with AJW’s PBH and major contract customers.
Madeline Ogando
Head of Engine Services
Madeline Ogando
Head of Engine Services
Madeline has over 17 years’ experience working in a customer-facing environment and has a proven track record of building productive partnerships. She entered the aviation sector in 2014 as a Sales Executive in the Latin American team, moving up the ranks and into Regional Sales for Engines in 2017 before taking up her current role of Head of Engine Services in 2018. Prior to joining AJW, Madeline honed her skills in the shipping industry, providing spare parts for a range of vessels.
Madeline is based at AJW’s UK headquarters and supports our engine customers worldwide.
Alun Roberts
VP of Engine Leasing & Trading
Alun Roberts
VP of Engine Leasing & Trading
With a BSc (Hons) degree in Aircraft Maintenance Engineering, Alun Roberts joined AJW Engines in 2013 as a Technical Executive providing support to the Company’s team of engineers and engine management advisers. He quickly progressed to a senior role within the department working applying due diligence on all engine pre-purchases and end of lease inspections.
In 2015 Alun transferred to AJW Leasing and he is now responsible for managing the entire portfolio of AJW engine assets. This programme offers leading engine solutions to operators for lease, exchange and sale. In addition, Alun is responsible for identifying market trends and coordinating with AJW’s global resources to maximise new opportunities and develop future opportunities for AJW assets.
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